The performance film for "NOT CUTE ANYMORE," the title track of ILLIT's first single, has been released.

"NOT CUTE ANYMORE" is a reggae-based pop song that intuitively expresses the desire to not be seen as simply cute. The unique lyrics capture the various aspects of the true "self" that others often don't know about, and are receiving positive responses.

The song topped Japan's AWA Real-Time Rising Chart on its release day, and also reached number 8 on Melon's "Hot 100." It also topped YouTube's trending music charts in 23 countries/regions, and the music video garnered significant attention, surpassing 10 million views in just 29 hours.